Not So Basic Afterall
Starbucks is often associated with being mainstream and “basic”. People who think daily activities of themselves as hipsters first make it a point to get away from the coffee house chain. However, you cannot deny its innovation in this example. Its plastic lids are also coasters. Talk about multi-use. Some people don’t enjoy drinking straw, and this hack is for them. They can now drink their own drinks without dusting the wood on the table. It is fair to say that this can put pressure on competitors.